HOW TO ENSURE BUSINESS SUCCESS IN THE DIGITAL AGE?
- February 28, 2019
- Posted by: Veronica Pierola
- Category: Technology
Austin, Texas—The information age or digital age is characterized by the rapid shift from traditional industry to an economy based on information technology (IT). Business owners in this period must be aware of the importance of the Online Presence, which is a key element in their success. IT services companies like Harold Technology Group (HTG) are moving forward solutions to help 21st-century business to quick and cost-effective upgrade in the market.
WHY ONLINE PRESENCE?
One of the biggest mistakes today’s business can have is not to have an online presence (i.e. website, social media accounts, email marketing, e-commerce, and more). Most potential customers now search for products and services on Google and similar platforms. If the company is not online it would lose significant revenue. The online presence helps the business to showcase the products and services, build relationships with the clients, make stronger the brand, and create accessibility.
WHICH IS THE MOST IMPORTANT STRATEGY FOR ONLINE PRESENCE?
At HTG, we strongly believe that a website is a mandatory strategy for entrepreneurs, small business, and home-based business. This option will not only show your services but make your company visible in the customer’s eyes. Whether you are deciding to create a new website or to update an existing one, you should follow the next steps:
- Consulting: An IT service company (like us) can help you analyze the current state of your online presence, define the goals, and plan how to move forward.
- Exploring Options: Depending on your business industry and goals, we decide the purpose of the website like provide more information to customers with articles, sell products online, start a blog, or book appointments.
- Execute: Start building the website and evaluate the best hosting and domain options.
HOW DO THE DOMAIN AND HOSTING HELP IN THE ONLINE PRESENCE?
The domain will be the address your website will have to be found for the clients. It is an easy, catching-eye, and sometimes a short name that identifies your business website among the clients. The web hosting page is where the website will be located. Users obtain accessibility to various layouts and domain names to fully personalize a website to your needs. Some sites will also include SSL Certificates that create a signature of authenticity along with a specific IP address for security measures– and, now required for search engines such as Google to list the web site. See (SSL Certificate article).
To have more information about hosting services and web development visit, web.haroldtechonology.com to find out the plan that suits better your business needs. Contact us 24/7 to have high-quality support at (512) 910-2974.