Austin, Texas—The tech giant, Apple Inc., is a clear example that technology is constantly advancing.  Tim Cook and his team hosted the second fall event of the company, on Oct. 30 to launch new models in the iPad Pros and Mac range. This adds to the successful release of the iPhone XS series, which is generating great profit to Apple just in the first month. Today’s announcement took place at the Howard Gilman Opera House and Brooklyn Academy of Music. This is the fourth event that the company has hosted in 2018 to present the updated version of well-known products and its mesmerizing features.

iPad Pros

According to Cook, Apple’s CEO, 400 million iPads have been sold in the last year making the company stands out from other tech manufactures. The new iPad Pro presented at the event featured a thinner device (5.9 mm) with 20% less volume. The new designs pick up some similar characteristics from the iPhone X family.

The external hardware’s main characteristics are the edge-to-edge liquid retina display and the “True Depth” sensor array. The new iPad will no longer use the home button to access the principal menu. Instead, it will use face ID scanner for secure authentication. The display, which comes in 11 and 12.9 inches, has more resolution thanks to the 3.98 million pixels.

More hardware features, include the USB-C port on the new iPad Pro models. The redesigned and re-engineered device will use now the smart connector to allow faster charging and new functionalities that were not possible via the lightning port. The USB-C port allows Apple’s users to share chargers and accessories with other Apple’s devices.

The internal hardware has upgraded the processor to a new variant, the powerful A12 Bionic chipset and has expanded the storage to 1 Terabyte of memory. The new iPad has a 90% faster processor and is 92% faster than other portables. These new features are blurring the boundaries between iPad and Laptops.

The Apple pencil and the keyboard are the two accessories that have complemented the iPad Pro since its invention. The accessories have been also upgraded. The pencil now charges wirelessly and is easily attachable to the iPad magnetic bezels, like the smart keyboard folio. Customers can access to this combo by paying $2,550.37 – iPad Pro 12,9”: 1,899; Keyboard: $199; and Pencil: $129.

MacBook Air

To the delight of customers, Apple redefines the notebook and brings new updates to the MacBook line. This thin and well-shop design has not been updated since 2015. The MacBook Air features a 15.6 mm size and 2.75 of weight, which is 17% less volume than the previous model.

The external hardware presents a 13,3-inch edge-to-edge retina display. The display has 4 million pixels of higher resolution that allows 48% of more color and lively pictures. The ultra-lightweight laptop has a fingerprint sensor for authentication or Touch ID in the keyboard that will allow users to unblock the computer, buy in the apps, and set passwords. It has a 720 FaceTime HD Camera that will allow crystal clear group conversations. The MacBook Air is also implemented with the USB-C port that has a compatible charger for other Apple devices.

The notebook internal hardware presents an 8th-generation Intel dual-core i5 CPU, a 16 GB memory 2133 MHz, and a 1.5 Terabyte of storage. This means it will be 60% faster than previous product versions. It has an all-day battery life that allows up to 30 days of standby time. The stereo speaker is 25% louder and has 2 times more bass wide stereo. The new notebook operating system is the recently launched MacOS 10.14 Mojave.

The MacBook Air is an entry-level lower-cost with a powerful processor. It now has an eco-friendly design that features 100% recycled aluminum. The cost of the product starts at $1199.

Mac Mini

Apple launched the new version of the Mac Mini Space Gray. According to Cook, this is the most powerful ever made Mac Mini. It keeps the square form with 1.4” height and 2.9 pounds of weight. The processor features a 6-core Intel Core i5 Turbo Boost up to 4.1 GHz. The memory is 8 Gigabytes (GB), configurable up to 64GB. The Storage is 256 GB, configurable up to 2TB SSD. This slimmer and faster Apple device is from $799 up to $1099.

Apple closes 2018 not only redesigning and re-engineering its most iconic devices but also reinventing the way people consume technology. The company challenges itself and pushes its boundaries to make people, professionals, and businesses’ tech straightforward and portable.

At Harold Technology Group, we celebrate new technology that proactively works to keep consumer’s updated. To learn more about how we facilitate technology usage, visit or call us (512) 910-2974.

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